Power Media is a simulation concerning a two party distributive negotiation for the pricing terms of an online advertising contract between a prominent national newspaper and a European based marketing agency. Specifically, an Icelandic newspaper, Reykjavik Evening News (REN), is interested in increasing its online advertising revenue by reducing its dependence on deeply discounted rates from Google AdSense. It has been approached by Power Media, a marketing agency that acts as an advertising reseller. Although Power Media has the ability to secure prime customers for REN and pay it significantly more than Google AdSense, the rates it offers are still significantly below its standard rates. If a deal can be reached, both parties stand to benefit enormously.